One of the world's most attractive markets

This is what you'll get:

Number of German speaking people in Europe 95 million
German 2010 expenditure on international travel $84.84billion
US 2010 expenditure on international travel $72.7 billion
German 2010 expenditure on domestic travel $88.62billion
Total German 2010 travel expenditure $173.46 billion
German 2011 travel bookings compared to 2010 (TravelScope) +24%
Percentage of Germans who travel frequently 75.7
2010 revenue of the German high-street travel agencies $29.1 billion
Total number of travel agencies in Germany (2010) 10,400
Split Leisure/Business travel agencies 12:1
Total number of Tour Operators in Germany 2,500
2010 revenue of the top-5 of these Tour Operators $17.15 billion
Percentage of (classical) packaged tours booked online 16
Number of day trips taken by Germans per year 3.6 billion
Number of Business day trips taken by Germans per year 600 million
Number of Leisure trips taken by Germans per year 75.6 million
Total number of travelers in Germany 49 million
Average number of trips per year taken by these 49 million tavelers 1.3
Number of 2010 room nights spent at German hotels 380.3 million
Total annual revenue of German bus tourism $14.7 billion
Number of hotel room nights owed to bus tourism 30 million
Place Germany scores on the list of most popular European travel destinations 2
Average 2010 GDP per capita in Austria, Germany and Switzerland $39,700



Example: The Frankfurt Infrastructure

Frankfurt and Munich airports are Star Alliance hubs with direct flights from and to each continent
Berlin is a Oneworld hub (starting 2011) with direct flights from and to each continent
Frankfurt is the German Rail hub
The European Central Bank is headquartered in Frankfurt. Frankfurt is the continent's financial center
From Frankfurt you can reach Paris, London, Warsaw, Prague, Berlin, Munich, Zurich, Milan, Vienna, Amsterdam,... in 60 Minutes
Your preferred international hotel chain has got at least one hotel in Frankfurt
The headquarters of Daimler, BMW, Volkswagen, Porsche, Bosch, Heidelberg, John Deere Europe, Deutsche Bank, Deutsche Telekom, DHL, Bayer, BASF, Lufthansa, Star Alliance, Amadeus, SAP,... are close to Frankfurt


GDP (PPP) per Country

in Billion US-$  
USA 14,720
China 9,972
Japan 4,338
India 4,046
Germany 2,951
Russia 2,229
Brazil 2,194
United Kingdom 2,189
France 2,160

Germany is the most lucrative of the European markets.

Source: brand eins, AT Kearny


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